Ware

It all began in 2006, with a simple belief: that everyone deserves a better night’s sleep.

Frustrated by the lack of high-quality, affordable bedding in the market, our founder, Emily Hartman, set out to change the way people think about their beds.

What started as a small workshop in Charleston, South Carolina, quickly grew into a trusted brand, known for its dedication to quality, sustainability, and sleep wellness. Every sheet, duvet, and pillow is crafted with care, using premium materials like long-staple cotton, eco-friendly and responsibly sourced down alternatives.

We’re not just in the business of bedding. We’re in the business of helping people rest, recharge, and wake up ready to live fully.